Close-up of our Naturally Whitening Toothpaste cream coloured tube with hexagonal aluminium cap, wild mint, lemon and bergamot flavoured.
Naturally Whitening Toothpaste product packaging carton for Laro describing our SLS and fluoride free toothpaste, next to an ikebana with yellow flowering branch.
Laro&
Toothbrush with toothpaste being applied on a beige background
Naturally Whitening Toothpaste
Close-up of our Naturally Whitening Toothpaste cream coloured tube with hexagonal aluminium cap, wild mint, lemon and bergamot flavoured.
Naturally Whitening Toothpaste product packaging carton for Laro describing our SLS and fluoride free toothpaste, next to an ikebana with yellow flowering branch.
Laro&
Toothbrush with toothpaste being applied on a beige background
Naturally Whitening Toothpaste

Naturally Whitening Toothpaste

£12.99
/
Tax included. Shipping calculated at checkout.
Estimated delivery (UK) 3–7 WORKING DAYS

Meet our signature fluoride-free, naturally whitening toothpaste, crafted to strengthen enamel, support the oral microbiome, and elevate your daily ritual. Designed for those who care as deeply about clean ingredients as they do about beautiful design, this gentle yet high-performing formula uses hydroxyapatite, a science-backed mineral that helps remineralise enamel, reduce sensitivity, and promote a naturally brighter smile.

Our original blend is infused with wild mint, lemon, and bergamot essential oils, creating a refreshing, uplifting flavour profile that leaves your mouth feeling clean - not coated. No synthetic foaming agents, no harsh chemicals, and absolutely no plastic.

Created with conscious luxury in mind, our toothpaste is packaged in a fully recyclable aluminium tube, made to sit beautifully on your bathroom shelf while minimising environmental impact.

Why You’ll Love It

Fluoride-free and microbiome-friendly

Powered by hydroxyapatite to remineralise and strengthen enamel

Gently lifts surface stains for natural whitening using bromelain (pineapple enzyme) and kaolin (white clay)

Refreshing blend of wild mint, lemon & bergamot

Clean, minimal ingredient list

Zero-plastic, fully recyclable packaging

Size chart
Our size chart is a guide to help you find the right size for you. As many pieces are designed in a unique way, we suggest you also refer to the specific product lengths and measurements provided in the description.

 UK IT FR DE JP US
XS 6 38 34 32 5 2
S 8 40 36 34 7 4
M 10 42 38 36 9 6
L 12 44 40 38 11 8
L 14 46 42 40 13 10
XL 16 48 44 42 15 12
 

Help & Advice 

Need some sizing advice?

Email info@novo-london.co.uk

Glycerin, Aqua, Hydrated Silica, Hydroxyapatite, Calcium Carbonate, Kaolin, Xylitol, Cellulose Gum, Cocamidopropyl Betaine, Stevioside, Mentha Arvensis Leaf Oil, Mentha Viridis Leaf Oil, Menthol, Bromelain, Sodium Chloride, Aroma, Citrus Aurantium Bergamia Fruit Oil.

Your product(s) are shipped to you directly by the individual brand(s), therefore shipping times can vary and your order may arrive in multiple packages. Shipping costs are calculated at checkout.

Your order will be shipped directly from our individual brand partners located worldwide. As a result, it may be subject to import duties and taxes depending on the destination country. Please note that local import duties and taxes are not included in the price or shipping cost at checkout. Customers are responsible for any additional charges related to the delivery of their order. For more information on where a brand ships from, please refer to the Shipping & Item Location section on the product page. For specific cost-related inquiries, we recommend contacting your local customs office.

Visit our returns page for more information.

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