I launched NOVO CURATED as an evolution of NOVO; an independent womenswear fashion brand that stood for timeless, elevated wardrobe staples which were made to last a lifetime due to their quality.

Through having a luxury brand, I discovered how passionate I am about championing high quality brands which stand apart from the competition. I'm a big believer that with the right exposure best in class products always shine though. I often find people gravitating towards me to ask for advice when it comes to fashion, beauty and lifestyle products and therefore housing all of my recommendations under one roof that results in a seamless buying journey, made complete sense.

Leanna x