Privacy Policy

This privacy policy sets out how Novo uses and protects any information that you give Novo London when you use our website. Novo is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement. Novo may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes.

We may collect the following information:

NameContact information including email addressDemographic information such as postcode, preferences and interestsOther information relevant to customer surveys and/or offers

You should be aware that this site is being monitored and may capture information about your visit that will help us improve the quality of our service.

We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:

Internal record keeping.We may use the information to improve our products and services.We may periodically send promotional emails about new products, special offers or other information which we think you may find interesting using the email address which you have provided. This will only be in the case that you have opted in to receive information from us via email either through the website subscription form. From time to time, we may also use your information to contact you for market research purposes.We may use the information to customise the website according to your interests.Security

We are committed to ensure that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collection online.

A cookie is a small file which asks permission to be placed on your computer's hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

Website functionality cookies: These cookies enable you to browse the website and use our features such as the shopping basket.

Website analytics cookie: We use these cookies to measure how our customers use the website. This allows us to continuously improve our website and your shopping experience.

Customer preference cookies: When browsing or shopping online, the website will remember preferences you make (for example your user name, language or location). This makes your experience on the website easier and more personalised.

Targeting cookies or advertising cookies: These cookies are used to deliver relevant adverts. In addition, they limit the number of times you see an advertisement as well as helping us measure the effectiveness of our campaigns.

By using our website you agree that we can place these types of cookies on your device and access them when you visit the site in the future.


If you want to delete any cookies that are already on your computer, please refer to the help and support area in your internet browser for instructions on how to locate the file or directory that stores cookies.

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.

You may choose to restrict the collection or use of your personal information in the following ways:

Whenever you are asked to fill in a form on the website, look for the box that you can click to indicate that you do not want the information to be used by anybody for direct marketing purposes.If you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by writing to or emailing us at info@novocurated.com.

We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so. We may use your personal information to send you promotional information about third parties which we think you may find interesting if you tell us that you wish this to happen.

You may request details of personal information which we hold about you under the Data Protection Act 1998. A small fee will be payable. If you would like a copy of the information held on you please write to: info@novocurated.com.

If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible, at the above address. We will promptly correct any information found to be incorrect.

In order to be able to offer you Klarna’s payment options, we will pass to Klarna certain aspects of your personal information, such as contact and order details, in order for Klarna to assess whether you qualify for their payment options and to tailor the payment options for you.

General information on Klarna you can find here. Your personal data is handled in accordance with applicable data protection law and in accordance with the information in Klarna’s privacy policy.